Bajaj Electricals Limited (BEL), a flagship company of the renowned Bajaj Group, is a leading name in India’s consumer electrical equipment industry. Founded on 14 July 1938 and headquartered in Mumbai, Maharashtra, Bajaj Electricals has built a strong legacy of over 85 years marked by innovation, quality, and trust.
BEL operates through three core business verticals:
- Consumer Products: A wide portfolio of fans, kitchen appliances, lighting solutions, and home appliances catering to everyday needs.
- Lighting: Cutting-edge LED bulbs, tube lights, and luminaires designed for both residential and commercial applications.
- Engineering & Projects (EPC): Robust solutions in power transmission and distribution, street lighting, high-mast lighting, and telecom infrastructure.
With a nationwide presence, Bajaj Electricals boasts:
- 1,000+ distributors
- 4,000+ dealers
- 400,000+ retail outlets
- 280+ service centers
- 19 regional branches
Vision :
To enhance the quality of life through smart, reliable, and energy-efficient electrical solutions that blend innovation with sustainability.
Mission:
To consistently deliver high-quality products and services that exceed customer expectations while upholding ethical practices, embracing technology, and fostering employee growth.
Core Values and Responsibilities
- Uphold the highest standards of business ethics, governance, and transparency.
- Focus on customer satisfaction, sustainable innovation, and operational excellence.
- Foster a people-centric culture emphasizing growth, inclusion, and workplace safety.
- Actively engage in Corporate Social Responsibility (CSR) initiatives, especially in education, healthcare, and rural development.
- Ensure strict compliance with environmental and safety standards, aligning with strong ESG principles.