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Kumar Vivek

Digital Marketing & Analytics Manager Targeting Digital Marketing/Analytics roles with an organization of high repute with a scope of improving knowledge and further career growth. • A detail-oriented professional with experience of nearly 10 years in SEO, Google Ads, Adobe Analytics, Social Media, Team Handling. • Experienced as a Digital Marketing Manager at Verticurl (Ogilvy India), showcasing proficiency in Project Management, Digital Marketing, Team Handling fundamentals, leading to successful project outcomes. • Achieved a lead enhancement and revenue growth by enhancing CTAs and Content Optimization on the website, showcasing a strong commitment to improving website visitors, growth and optimization. • Developed real time event tracking for website using Adobe Launch & Google Tag Manager. • Conduct user experience on website/app, assess digital analytics (web/app analytics) capability and provide recommendations on optimizing the analytics stack and develop use cases to improve utilization of existing one. • Possesses in-depth knowledge of Marketing Automation (Hubspot & Salesforce) which helps business to setup the email workflow, landing pages, leads funnel setup. • Worked on resource allocation and budget allocation for the team helps to track KPI, KRA and performance outcome.

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